5 SEO Tools to Be Familiar With

by | Dec 28, 2021 | SEO

There are many tools a business owner can choose to use for an SEO campaign. Most tools will provide a variety of data points and analyses to use to improve SEO. However, someone will need to implement the recommendations to actually see the progress in organic search results.

Below are 5 of the top tools to consider using when you start out with an SEO campaign.

Screaming Frog

Screaming Frog is a crawler that can be used for a variety of purposes. For one, it’s a great way to audit a site for any pages or content hidden by a URL parameter. You can even use it to create a list of XML sitemaps and compare them with Google’s index. Screaming Frog also allows you to export data from the crawl into CSV files to do further analyses in Excel, such as finding duplicate content or tracking pageload time.

Screaming Frog or any other crawling tool like it will show you areas of technical SEO opportunity.


One of the most popular SEO tools on the market, SEOmoz offers a suite of tools for both on-page and off-page optimization. MozRank, MozTrust, and Domain Authority are all metrics used to measure website popularity and link juice. Moz also has an in-house team of SEO experts who write weekly blog posts on all aspects of SEO. You can also use their “Grader” tool to get a score for your website’s SEO.

Offering a wide range of features, SEOmoz is great for companies who want to do most of their own SEO work.


Just like Moz, Ahrefs offers a wide range of features for on-page and off-page optimization. The main difference is that Moz focuses more on the quality of links, while Ahrefs looks at the quantity. This makes Ahrefs a favorite tool for many SEO professionals as it can give them a better understanding of how their website is performing compared to their competitors.

For competitive analysis and the cost of the tool, Ahrefs is one of the best available SEO tools on the market.


When it comes to understanding what your competitors are doing, SEMRush is another favorite. Although it’s similar to Moz and Ahrefs, you’ll find additional data points and information you can use to improve your website’s SEO.

One of my favorite aspects of SEMRush is the intent component of keywords. SEMRush analyzes results in real-time and informs the user what the search intent is – navigational, commercial, informational, etc. When planning keyword and topic research, knowing the intent behind the keyword will help you create the right content.

Google Search Console

Google Search Console (previously known as Google Webmaster Tools) is a free service offered by Google that helps website owners understand how their website performs in Google search. It provides information such as impressions, clicks, and average position of your website’s pages in search results. You can also see which queries caused your website to show up in search results, and track your website’s performance over time.

You can also submit a sitemap to Google so that they can better index your website’s pages. And if you have any errors or warnings on your website, Google Search Console will show them to you. This is a great way to find and fix any issues with your website before they cause more damage.

Getting Started with SEO Is Up to You

As you can see, there is no shortage of tools available to help improve SEO. Decide what your budget is and then begin testing to start improving your organic search results.

Jeff Romero SEO Consultant

About Jeff Romero

Jeff Romero is the co-founder of Octiv Digital and writes about topics in SEO, paid search advertising, web development, WordPress, e-commerce and more. Jeff has been featured in the Huffington Post, Medium, ManyChat, Realty Times and many SEO blogs.


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